To encourage people to go into the travel and tourism business as their profession.
Applicants must be travel/tourism students in either a four-year college/university or propriety travel school; have at least 3.0 GPA on a 4.0 scale; have relevant training in basic statistics or other social research method courses; have at least basic computer skills; and, be residents, citizens, or legal aliens of the United States or Canada.
Recipients will be selected based on academic standing.